Alcon Air Optix
Clearly was launching Alcon’s new colour contact line and needed a campaign that was different from anything Alcon, or Clearly, had done before.
With a focus on fashion, we created the Live Vivid campaign that celebrates colour and the expression of personality. Along with the concept, we wrote, directed and did the post production on the campaign’s video.
- Client: Clearly, Alcon
- Campaign Concept : Common Theory
- Writing, Direction, Editing and Post Productions : Common Theory
- Producer : Jodi Whiteside
- Art Director : Rodolfo Tinoco
- DOP : Richard Schmon