Born to Be
When Clearly needed a multi-channel launch campaign for their new kid’s eyewear line, we let the kids speak for themselves. With the Born To Be campaign and eyewear collection, parents and kids get to see the product, and the Clearly brand, through a playful child-like lens.
A main campaign video and product videos puts kids center stage, allowing them to express their personalities and the collection, while a social media extension lets parents and kids engage by sharing what their kids are Born To Be.
- Client: Clearly
- Campaign Concept : Common Theory
- Writing, Direction, Editing and Post Production : Common Theory