https://www.commontheory.ca/clearly daily 0.75 2018-06-19 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368944966-LIKZBRD08BYSL6QB6XQV/LifeIsAwesome.jpg Clearly - Clearly - Life is Awesome https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368944966-LIKZBRD08BYSL6QB6XQV/LifeIsAwesome.jpg Clearly - Clearly - Life is Awesome https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529440533874-VRSSVA1HIJI7ZEJH3F7Q/AlconColours.jpg Clearly - Air Optix Colours https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529369286851-SSFZI5G413PXMX095I1H/Alcon_Family.jpg Clearly - Air Optix Family https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529369351630-V5YYG1N40BSEM2VZHDL3/Clearly_SeeYourSelf.jpg Clearly - Clearly - See every day https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368859884-T5VVFCY5B9NLXMJT614I/Clearly_B2B.png Clearly - Clearly - Born to Be https://www.commontheory.ca/interactive-1 daily 0.75 2018-06-22 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529627012835-XL5S383MQ08Y2D4GW7EX/W1.jpg Interactive - W1 Interactive Table https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529627012835-XL5S383MQ08Y2D4GW7EX/W1.jpg Interactive - W1 Interactive Table https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529429043689-E1J47F0OY33KGSU6X53K/concord_a.jpg Interactive - Arc Interactive Table https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529428950960-F1AGLZMUYQEIR46MYUIY/concord_e.jpg Interactive - Arc Interactive Table Animations https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529428912490-NVG2GXQ31V51Z6GH5ZS3/565Broome.jpg Interactive - 565 Broome Model Lighting https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529429896780-JXSXGKN6NDUUDH473NPN/ArcLighting.jpg Interactive - Arc Model Lighting https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529426322522-F06F2ZRUZ2QBDV1KB4T1/concord_a.jpg Interactive https://www.commontheory.ca/casestudies daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529513353474-3G1WU40XN8OO4I8CKNPD/hqp_case1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529513376430-5GRAHO83974LCCB9KDBK/hqp_case2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529367789164-S7B8OUMKLJQ8YL165EPU/HQP.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529515795046-74IUUZTX1D839ZHR2S9R/surrey_case_2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529952193637-5CEPP5K5EBLCA89AP0XM/AlconColours.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529440050032-2JEGM8RUGBR78ZJHQ9OR/LifeIsAwesome_2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529438332222-YK28XHRTKGGJ952LZYYV/Born2Be.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529439107895-3ATGOV5EH2COJ97H6ERW/alcon_family2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529430593931-UXPE9VMXYHHUSENC4W60/565Broome2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529426953938-42M1NY2EA4Q0FA0SIFV8/concord_d.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529429043689-E1J47F0OY33KGSU6X53K/concord_a.jpg Case Studies - Arc Interactive Table https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529429896780-JXSXGKN6NDUUDH473NPN/ArcLighting.jpg Case Studies - Arc Model Lighting https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529426516969-1ED4GXG85T2DW0XZ9UBL/concord_e.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529449654642-6J3RPS0OSKT0P94H0O1J/t_max2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529449543343-Y5VJIV039VXC9Y6UL8D0/Marks_TMax.png Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529446492086-IP75JY9PV7FHXE3M3RPU/Irc2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529447019408-DO6ZLAYZ4BPQK46CY9FL/runthegame.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529442474540-HN3CATUCCCCBMQVX39GI/CRNBC_One.png Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529447727605-27IJYIS0415BAHGSA689/delta_prespectives.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529355872329-XLPQD7YWZCJ0W77UL031/CityofSurrey_CaseStudy.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529426266812-7NMVLAPN8OHWGQO9ZBHQ/concord_a.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529595226740-LN31I8WJRAUOPHE8W8R3/Alcon_Family.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529595667994-OJPW9MP70L7HGZX70O2N/Irc2.jpg Case Studies https://www.commontheory.ca/agencies-1 daily 0.75 2018-06-19 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529442138804-E4TK8DFCLKK59UQPH1JL/Delta_IRC_2.jpg Agencies - Delta Controls - IRC https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529442138804-E4TK8DFCLKK59UQPH1JL/Delta_IRC_2.jpg Agencies - Delta Controls - IRC https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529442033882-U3PTH2JN361EUJW5NSB5/Marks_TMax.png Agencies - Mark's Clothing - T-Max Heat https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529442300776-RUGN9I6G4HIMMJHSD182/CRNBC.png Agencies - CRNBC https://www.commontheory.ca/surrey_casestudy daily 0.75 2018-06-20 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368425630-I4UIANYXEAWWRBNU18MH/CityOfSurrey_Transform.png Surrey_CaseStudy - City of Surrey - Transformation https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368425630-I4UIANYXEAWWRBNU18MH/CityOfSurrey_Transform.png Surrey_CaseStudy - City of Surrey - Transformation https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529367983487-N6HK2JWAU0ARIN6IA6ZR/Trevor.jpg Surrey_CaseStudy - HQP Series - Trevor Harms https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368026523-7Y1WKCJ8MC2FVGCCRQLH/karen.png Surrey_CaseStudy - HQP Series - Karen Sawatsky https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529368557760-ERZSIZIW4A3XNWFJ3LNQ/HQP.jpg Surrey_CaseStudy - HQP Series - Darren Bromley https://www.commontheory.ca/work daily 1.0 2020-02-11 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529021542836-MCRLQZDK1TJ9XPLGG0M1/MakeIt.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529024195647-FS96JOLQ7R6YT40D3DKY/Alcon_Family.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529022075994-ZA5UL69D17NZ624MGZKB/DeliverySlip.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529021297912-0EU4K283WA6QTHJ0KH20/CMTHReel_2018.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529022314691-33HEASPG2BLUZMH2KJJS/AlconColours.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529024092829-EXI278YN5CJ0LH7736D0/HQP.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529098089406-M2ONE8LNRHB0JCGQ7RWW/CRNBC.png Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529338168507-R6FJVP4LZZSQ7JPE4EUF/CityofSurrey_Transformation.png Work - City of Surrey - Transformation The City of Surrey is creating North America's next great metropolitan centre and they are doing it quickly. When they needed a video to express their vision for the Mayor’s State of the City Address, we knew it would have to be something unlike a typical city video. We created Transformation, as fast paced a video as the City of Surrey itself - after all, who has time for evolution? Credits Client: Invest Surrey and Partners DoP 1: Byron Kopman DoP 2: Julie Kim Drone: Alterna Concept, Writing, Direction, Post: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529337001304-L5ZOWVPZ8E4DHZHBEOVO/Delta_IRC_2.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529337479032-6XRR87XORMCE6QQFDKYX/Frame1.jpg Work - Save on Foods - Online Shopping Save On Foods brings their neighbourly charm to everything they do - including their online shopping. Launching with their redesigned online shopping program, this video highlights the brand's friendliness and the benefits of shopping online with Save On Foods. Credits Client: Save On Foods Concept, Writing, Animation: Common Theory Illustrations: Alesya Nesolenova https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529339213485-QQE84M9H3J4B1MP39MRY/Axia3.png Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529341486357-UK1ATHRGLU9EGSAEI39K/Clearly_SeeYourSelf.jpg Work - Clearly - See Each Day as Your First Clearly needed to tell the story of daily contacts. We created 'See Each Day as Your First' as a way to express a new way of thinking about daily contacts and to inspire people to embrace each day and each moment. Credits Client: Clearly DOP: Richard Schmon Concept, Writing, Direction, Post: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529346890089-EB7XO3B6JR21CGDFMWB2/565Broome.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529346141459-BYVOU6CE9YW7DTSTNEQ0/LifeIsAwesome.jpg Work - Clearly - Life is Awesome When Clearly needed a spot to celebrate contact lenses, they looked to us to create a memorable message with a playful tone. We immediately realized that contact lenses allow you the freedom to do whatever you do, better. And so Life is Awesome was born, recognizing the obvious awesomeness of contact lenses. Credits Client: Clearly Concept, Writing, Direction, Post: Common Theory DoP: Byron Kopman https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529345741061-UWFATJ62GFVC97TXV4LE/Solvere.png Work - Solvere - Law Made Simpler Solvere is the new way to see a lawyer on all your devices. We created this fun, relatable motion piece to tell their story and increase awareness in Solvere and their product offering. Credits Client: Solvere Illustration: Tyler Dale Concept, Direction & Animation: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529345492230-3EIIPKSNSJLSRYOGP72I/image-asset.png Work - Clearly - Born To Be When Clearly needed a multi-channel launch campaign for their new kid’s eyewear line, we let the kids speak for themselves. With the Born To Be campaign and eyewear collection, parents and kids get to see the product, and the Clearly brand, through a playful child-like lens. A main campaign video and product videos puts kids center stage, allowing them to express their personalities and the collection. Credits Client: Clearly DOP: Richard Schmon Concept, Writing, Direction, Post: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529513748593-E2HTT9DWCCLAIRMTDNB6/sprott1.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529627289364-ZH9NMYP109OKMB8E6XT4/concord_a.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529342338477-P2ZX6XL1GF40BADZQ3P9/Marks_TMax.png Work - Mark's - T Max Heat Looking to elevate their product innovations, we worked with Will Creative to create this video for Mark’s top-selling technology T-Max Heat. We created the concept and the look and feel for the video as well as the writing, direction and post-production work. The result is a stylish take on Mark’s select T-Max apparel, lending the brand a more sophisticated look. Credits Client: Mark’s Agency: Will DoP: Jan Klompje Writing, Direction, Editing and Post Production: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1543868942221-D8TDAEM0ODQS0NJV3Z28/Infosys_Main.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1558742402466-IL30SYB3F3P9FP2CVLM9/VisionZero.jpg Work Those Who Remain shows the human impact and emotion of those who have lost loved ones, framing the discussion of roadway fatalities as human rather than statistical—even one life lost is too many. The City of Surrey's Vision Zero is working toward eliminating fatal collisions and we are proud to have created this video in collaboration with the city and the families. Credits Client: City of Surrey Director of Photography: Julie Kim Concept, writing, production, post production: Common Theory https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1581457674195-R5PQSI57ZM25TVAN6HZ9/4.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1581463534725-GDWPQHZG40Y85DU9EQOD/1.jpg Work https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1581463970967-CX4WIIPYNJKBLGRL9WQC/image-asset.jpeg Work https://www.commontheory.ca/explainer-1 daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036190831-MWZLC08F97U41HFZYY5R/DeliverySlip.jpg Explainer - DeliverySlip - Security https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036190831-MWZLC08F97U41HFZYY5R/DeliverySlip.jpg Explainer - DeliverySlip - Security https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530037065442-HKSGYSW77VOA6KG6UQZU/Delta_IRC_2.jpg Explainer - Delta Controls - Integrated room control https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036855628-T53MM0TSXIZX916O14IW/Solvere.png Explainer - Solvere - Law Made Simpler https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036357820-U9WV6PBQQXRUYLLY1UFO/Frame1.jpg Explainer - Save on Foods - Online Shopping https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036069768-5FW45THA01TFFJDBY93E/Okta_Storyboard_V2_032718v00.jpg Explainer - Okta - Security https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530036515839-F7R9JN3EJZ5F4OP8GQ2Z/Frame+15.jpg Explainer - Axia https://www.commontheory.ca/contact daily 0.75 2020-02-12 https://www.commontheory.ca/about daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529951145336-XC9Q9D5SN8CAMDOS0D88/CMTHReel_2018About_new.jpg About https://www.commontheory.ca/365 daily 0.75 2018-07-04 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530746387340-63DV8O8FVN5PKPATVXXS/CT_2.jpg 365 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530228180832-D89AVHHZOG5AAPQCV4RW/CT_1_0029.jpg 365 https://www.commontheory.ca/explainer daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530039333331-TXSBV39XQ69091KVXQJ4/DeliverySlip3.png Explainer https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530038995798-B41K7I11LCFXHRMPHPI6/OktaAnimationVideo2Artboard+1-100.jpg Explainer https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530038832739-Q8YGCKROCZ8UE9AKY7F4/Solvere2.png Explainer https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1530039102729-N2FX07IM3WI0VKOKWSON/Delta_IRC_2.jpg Explainer https://images.squarespace-cdn.com/content/v1/5ae15a1ef2e6b1cce6e1f534/1529595226740-LN31I8WJRAUOPHE8W8R3/Alcon_Family.jpg Explainer https://www.commontheory.ca/seruportfolio daily 0.75 2023-02-14