Clearly

With Clearly, we show what we can accomplish creatively when we have a close relationship with a brand. In all cases we concept, write, produce and do all post-production on our Clearly spots. And though our focus is on video, but we often bring Clearly bigger ideas that their internal marketing team can extend to social and in-the-box campaigns.

We concepted Born to Be, where we let the kids speak for themselves. Conducting interviews with kids (many of them children of Clearly (and Common Theory) employees) we bring out each child’s unique personality and let consumers see the product, and the Clearly brand, through a child-like lens. Beyond the main video, we had the kids ‘explain’ some of the specific features of the product, creating incredibly cute product videos that gave additional content for social—can you say “polycarbonate”?

With the success of Born to Be, we then worked with Clearly creating content for one of their largest contact lens partners—Alcon Air Optix. Beginning with Air Optix Colours, we created Live Vivid, a video that was intended to market contacts as fashion which is a way of thinking Alcon had never before considered. They saw an immediate increase in sales and the video was well received by Alcon.

Alcon came back to us and to Clearly for another video. This time, they wanted something irreverent and quirky, again a territory they had never explored before. And, they wanted to feature all of their products. We came up with the Air Optix Family, a video that has gone on to have more than one million views and was well received by Alcon. Furthermore, the concept allowed for each product to have its own cut-down video that could be posted on social independently, giving Alcon and Clearly more content for their channels.

Along with these videos for Alcon, we also created videos for Clearly’s own contacts team. Inspired by the Alcon work, Clearly wanted to try something more irreverent and different than what was their normal. We created Life is Awesome, because contacts allow you the freedom to do what you love, better.

When we work with brands like our good friends at Clearly, we love the opportunity to push the creative envelope and deliver ideas, and ultimately videos, that speak to the brand in new ways and engage their consumers.