When Clearly needed a multi-channel launch campaign for their new kid’s eyewear line, we let the kids speak for themselves. With the Born To Be campaign and eyewear collection, parents and kids get to see the product, and the Clearly brand, through a playful child-like lens.
A main campaign video and product videos puts kids center stage, allowing them to express their personalities and the collection. While several shorter videos highlighted product features and gave Clearly additional content for social.
Credits
Client: Clearly
DOP: Richard Schmon
Concept, Writing, Direction, Post: Common Theory
