Common Theory

Alcon Air Optix - Colours

Alcon - Air Optix Colours

Alcon’s launch of their new Air Optix colour contact line on needed a campaign that was different from anything Alcon, or Clearly, had done before. With a focus on fashion, we created the Live Vivid campaign that celebrates colour and the expression of personality. Along with the concept, we wrote, directed and did the post production on the campaign’s video.


Client: Clearly, Alcon
Concept, Writing, Direction, Editing and Post Production: Common Theory