Alcon’s launch of their new Air Optix colour contact line on clearly.ca needed a campaign that was different from anything Alcon, or Clearly, had done before. With a focus on fashion, we created the Live Vivid campaign that celebrates colour and the expression of personality. Along with the concept, we wrote, directed and did the post production on the campaign’s video.
Credits
Client: Clearly, Alcon
Concept, Writing, Direction, Editing and Post Production: Common Theory
